Lessons Learned

This week has been very busy with having three sessions of card sorts. In looking back at the week it was not a good idea to have three sessions taking place on three consecutive days. If you plan on doing a card sort with different groups, I would highly recommend that you allow for at least a day off in between each one or have schedule them take place over a two work period.

Here is what are schedule looked like for the card sort:

  • Tuesday 7 p.m. to 8 p.m.
  • Wednesday 2:20 p.m. to 3:30 p.m
  • Thursday 10 a.m to 11 a.m.

The reason for selecting three days in a row at three different times was to make it easier to recruit people and to schedule a group study room within the Crumb Library. About the only thing that made these times easy to work with was the ability to schedule a group study room. When taking a look at the dates it looks like things would not be all that time consuming; However, this was not the case.

I was the only person that was conducting the card sort which had the advantage of consistency. When talking to each group about the card sort allowed for consistency. After each group had completed the card sort my work really only just began. Once the participants where finished organizing the words on the index cards into categories we would talk for a few minutes about the terms and phrases on the cards.

Once the participants left it was time to take some pictures of the organization of the cards. Without having the use of a ladder it made taking pictures challenging because it was not possible to take a direct over head shot of the cards on the table. Instead all of the pictures were taken at an angle which presented its own unique issues.

Along with taking pictures it was time to collect the cards and keep them into categories. By keeping the cards into categories it made it easier to create an HTML document that represented the categories and items that belonged in each one. Future posts will contain the results of the card sorts. Most of my time was spent between taking pictures, keeping things organized, and recording the results by writing a web page. If the card sort dates were spread out over time it would have made it easier to upload pictures and record the results.

Fictional Card Sort

Lets use the following terms for a simple card sort example.

  • apple
  • banana
  • beans
  • carrot
  • celery
  • corn
  • cow
  • orange
  • peach
  • shoe

Each of these terms will be written on a different index card and will be given to the people who are participating in the card sort. You can than ask people to organize the items into different categories. After people are finished organization the content into categories it is time to ask them how they would name each category. At this point you will want to give the participants some blank index cards and ask them to write down the name of each category on one of the index cards.

Using the items listed above a group of people might organize the terms into the following categories.

Three rows of index cards.

Vegetables

  • Corn
  • Celery
  • Carrot
  • Beans

Fruit

  • Peach
  • Orange
  • Banana
  • Apple

Other

  • Cow
  • Shoe

After the index cards have been arranged into different categories you will have the opportunity to talk with the participants about why they put items into certain groups. This is your opportunity to find out several different things from why things were grouped together in a certain way to understanding why a term was confusing. In talking to participants you may find that you need to rename or remove certain words to make it easier for a person to locate the information that they would be searching for in a website.

Card Sort

We keep mentioning the phrase card sort, but what exactly does it mean. A card sort is a way that allows you to understand how people organize certain items together into categories. A grocery store would be one example of how items get organized. Regardless of what grocery store you walk into the items in that store will be grouped together in a certain way. For example, fruits and vegetables will be in one location of the store and milk and dairy products will be located together. Whether you go into a Krogers, Price Chopper, Farmer Jack etc. the way they group items will be very similar. By grouping items together in a certain way makes it easier for a person to locate and find the items that they need. No matter where you live in the country the layout of a grocery store will be very similar to you whether you live in California or Main.

Advantages

The advantage of grouping similar items together is useful for both a store and the consumer. This application also applies to websites because it gives people a sense of familiarity and helps them to locate the item they are looking for. In a grocery store this helps people because they get accustomed to seeing certain types of food grouped together. Wallmart has a slightly different take on the wording that they use on signs, but by grouping similar food items together like other stores helps people find what they need. For example, milk and dairy products appear in one location of the store and right next to them are frozen foods. This helps people because all of the products that require reregistration or need to be frozen are located in one location making it easier for a person to locate these type of products. It is also helps the store create a more officiant layout allowing all of the refrigeration and electrical components located in one location. To learn more about why people use the internet please read the post Part III Kick Off Meeting.

Getting Ready for the Card Sort

Now that we have an understanding of the importance of a card sort lets briefly talk about what you need to do to get ready to conduct one. The first element is to come up with a list of words and short phrases that represent the content that would appear in a website. For example, phone number, address, and email address of the organization. When creating this list of items you may notice that you may have written down some words that really mean the same thing. If you notice this happening you have two different choices to make (neither one is right or wrong). First you can keep the redundant words or second you can eliminate the words that are similar to each other. The advantage of using all of the words is that this will give you the opportunity to ask people during the card sort which word will be the most recognizable and easy to understand. The disadvantage is that it has the potential of confusing the participants and will make the card sort take longer.

After creating a list of items that represent your organization it is time to get a stack of index cards. Each word or phrase that you have come up with will be written on a separate index card. We have come up with 63 words and phrases for the card sort that we will be doing in a few weeks. The only reason for mentioning this number is that the librarians here at the Crumb Library are always talking about numbers (this number is for all of you who like numbers). For example, this book has been circulated 10 times in the last three years or the library contains 30, 000 books. There is really know set number of index cards that you should have or not have. They are a representation of the information and things that people are looking for as it relates to your organization.

Once you have gotten your index cards ready you need to recruit people to participate, which is the most difficult part of the process. If you have been reading along you have noticed that we are having difficulty finding people who want to participate in the card sort. If you would be interested in participating please conduct me or someone in the libraries. When looking for people to participate you want to find people who represent your target audience. For more information about the target audience for the SUNY Potsdam College Libraries please read through the Guidelines webpage. You do not want to ask people who are in your organization to participate in the card sort because they already are familiar with the words that you have written down on the index cards.

Conducting a Card Sort

After getting ready for the card sort and soliciting volunteers to the best of your ability it is now time to actually do one. When meeting with a group it is usually helpful to give them a brief overview of the card sort and thank them for participating. A description of the card sort could be something like “Today we will be doing a card sort which is taking a list of words written down on index cards and organizing them into categories.” It is helpful to write down some words on index cards that are not related to your organization and demonstrate what you are asking people to do. After a brief demonstration and explanation you will want to give the participants the stack of index cards that you have written on and ask them to organize them into logical categories. At this point in time you will want to let everyone know that there maybe some words that they do not know or that do not fit into a group. You can ask them to set aside these index cards that have words on them that they do not understand.

After giving the participants the index cards it is probably a good idea to leave the room, so that you do not influence any of the decisions that people will make. I will say something like “I will come back in about 25 minutes and see how you are doing”. As stated earlier this is your opportunity to get an unbiased opinion from the target audience on how they would organize the words that they where given. After coming back to see how everyone is going I will ask the group still needs more time to finish or if they are done. If they are finished, I will give them some blank index cards and ask them to write down the word that best describes each category of words that came up with.

This is also a great chance to ask the participants questions that will help you to understand why they have categorized the words together the way they have and find out what words did not make sense to them. One thing that is very important during the process is to keep an open mind and listen to what people have to say (let them tell you why they made the decisions that they did). When we conduct a card sort we will be doing it at three times with three different groups of people. This is important because it will allow us to see how different groups of people categorize the words that we have written down. It will also show certain trends on how people organize the information that the libraries makes available to people. We may learn that nobody knows that “Credo Reference” is an electronic reference tool. By learning how the target audience categorizes words together will help us develop a website that makes it easy for people to located the information they need. The college libraries website will be created for our target audience and not librarians.

Calendar Update

It has been a few weeks since anyone has made a post on the blog. We are still working on developing a new website; However, things have come up that have pushed back the card sort and development of the information architecture for the new website. The card sort has been rescheduled during the month of April because of my illness last week.

The card sort will take place at the following dates and times:

Date: Tuesday, April 5, 2011
Time: 7 p.m. to 8 p.m.
Location: Crumb Library Room 215

Date: Wednesday, April 6, 2011
Time: 2:30 p.m. to 3:30 p.m.
Location: Crumb Library Room 215

Date: Thursday, April 7, 2011
Time: 10 a.m. to 11 a.m.
Location: Crumb Library Room 215

With rescheduling the card sort the creation of the information architecture and sketching are going to start later during the semester. After conducting the card sort during the first week of April we will take what we have learned from talking to people to help develop the information architecture. The goal is to have finished testing the organization of the content that will appear in the new website by the last week of April.

In Jenica’s previous post we are still soliciting volunteers that would be interested in participating in a card sort. If you are interested in participating please contact me or someone else in the library. As a participant you will receive a gift certificate for a free drink at Minerva’s Cafe.

For more information regarding the updates to when items will be taking place please visit the Calendar web page.

Brainstorming Part II

Tuesday we had the opportunity to continue our discussion about the scenarios that we came up with last week. Before getting together I grouped the scenarios together by common tasks that people do at the SUNY Potsdam College libraries. After putting them into groups a list of ‘Common Trends’ was created based upon what people do on a regular basis. It is a listing of the items that people do here in the libraries along with the items that they need access to accomplish the given task. The additional information has been added to the Brainstorming working document.

Common Trends from Scenarios

  • Find Books – Access to Library Catalog
  • Put something on reserve – Information on how to put something on reserve
  • Find Articles – Access to Library Databases, Access to Serial Solutions
  • Locate Journals – Access to Library Databases and Library Catalog, Access to Serial Solutions
  • How to cite things – Information about APA, MLA, Chicago, etc.
  • Find Images – Access to Library Databases
  • Print Poster – Information about Process
  • AP2 Call Numbers – Information/Access to Map

As we move forward in the redesign process these items will be very important because they will help guide the information that will part of the new website. Regardless if a person is physically in the building or some place else in the world they still will be looking for books, putting items on reserve, searching for an article etc.

Organization of Common Tasks

Once we briefly talked about how the scenarios were grouped together we added one more to the list that was about a person looking for scholarly books. This was a very important addition because it will help remind us that people are still looking for books for a variety of different reasons. Next we began to talk about the common questions that get asked in the library. On one hand this is really a crap shoot because the questions that get asked are not recorded anywhere and we are doing them from memory; However, they are very useful and will serve as a guide.

Recording Questions

One thing that the College Libraries is not currently doing is recording the actually questions that get asked at the reference or circulation desks. We are keeping reference statistics in the form of how was a question asked, length of transaction, and if the question was a reference, directional, or technology question. We are not recording the actual question itself, so the common questions that we came up with may not be as common as we might think they are.

A question that was asked to me at the reference desk earlier today was “Can you help me find a review of a dance performance created by Alvin Ailey during 1970 in the New York times?”. If we start to record these questions we will have a better understanding of what people are actually asking and do not have to rely on remembering the questions that were asked at either the reference desk or circulation desk. This is very valuable information that can help everyone in a variety of different ways. In conclusion we should be recording the questions that get asked because it will help us better serve the people who use the libraries.

Brainstorming

Earlier this morning we got together to do some brainstorming to gain a common understanding of the people who use the college libraries website. We began by talking some more about the target audience and secondary audience for the website. This information mostly comes out of the interviews that INFLUX did for the libraries. They created several persona’s that helped guide the brainstorming process.

Environment

After talking briefly about the libraries audience we started a discussion about the environments in which both faculty and students would be using the libraries website. This was a very good discussion allowing us to thing about how, when, and why a person would be using the college libraries website. We determined that faculty mostly use a computer in their offices or at home and that each person may have a proffered location to work and some do not have a preference at all. Other places that faculty may use a computer include anyplace on campus that has wifi access or off campus locations. These locations are the minority, but they do have similar traits amongst the other ones that where mentioned earlier.

Students tend to use the college website in a much broader range of locations such as where they live, at the libraries, in classrooms, in the Levett Computer Center etc. It is interesting that we came up with a much broader range of locations where students use a computer verses where a faculty member may use a computer. Regardless of the location there are a few common traits that both these groups of people encounter. By far probably the largest similarity between these two groups is that they are doing several things at one time and move back and forth between a variety of different tasks.

Common Questions/Tasks

Next we moved on to talk briefly about the common questions and tasks that people are trying to accomplish. This was a chance to introduce some of the things that would be determined by the scenarios that we would be created lager on in the discussion. The common questions are based upon talking to the staff who work at the circulation desk at both the Crane and Crumb libraries. Some of the questions overlap between both libraries; However, the Crumb Library tends to get more questions of a greater variety. This is reflective of the Crumb Library being the main library on campus which is much busier than the Crane Library.

The majority of the questions that get asked occur at both the circulation and reference desks. For people who visit the libraries they do not have a distinction between either location and view each one as a place to ask a question. The tasks that people do come directly from the interviews that INFLUX conducted and the scenarios that have been created.

Scenarios

A good portion of our time was spent talking about the scenarios that people had written based upon the persona’s that INFLUX created for us. This was a really good discussion that allowed us to write down a variety of things that people do on a daily basis as it relates to library resources. Each person had at least one scenario to add to the list that we where creating. Out if each scenario that was written we pulled out the specific task or tasks that a person was trying to accomplish.

Here is one example:

Scenario – Sylvia Page: Poster for a class, needs images and the poster teacher guy said something about some “commons”

Task – Needs images to create a poster, needs to locate information given in workshop.

As you read through the scenarios that we have created you will notice some common themes amongst them. Regardless if a person is a faculty member or a student at the college they still need to be able to access and find similar pieces of information.

Some examples include

  • locate an article
  • find a book
  • use course reserves in some manner

By keeping in mind the tasks that people need to complete will help us to narrow in on the low hanging fruit (the things that can impact people the greatest).

To read about the items that came out of this session please take a look at the Brainstorming Phase I working document that is located in Google docs.

Next Brainstorming Session

Time: 10a.m. to 10:45a.m.
Date: Tuesday, February 15th, 2011
Location: Crumb Library Room 205

At the next brainstorming session we will continue talking some more about the scenarios that we created and determine five or six of them that are the most important based upon the people who use the college libraries. We than take these scenarios in flush them out in more detail to determine the actual tasks that must be completed. After we have created a long list of tasks we will than select the most common ones that people to on a daily basis.

By having a good understanding of the tasks and questions that get asked will determine the items that need to be included within the new college libraries website.

Brainstorming Overview

On Friday we will be getting together to do some brainstorming to help us better understand the people that use the libraries services and the tasks that do on a regular basis. This will be the time to develop a shared context about the people who use our services that will help us throughout the process of designing and building a new website.

Goals

  • Create a healthy environment that allows us to look towards the future
  • Expose the talents of various individuals
  • Develop a universal understanding of people who use the library

When it comes to understanding people we will to look at how and where they will be using the libraries website and the type of tasks that they do. If we do not have a shared understanding of the people who use the library we may not realize or understand the problems that occur into years in the future, which we cannot afford to do. One thing that needs to happen is to develop a new simplified way at looking at the world. Instead of looking at the world from an inside perspective of a librarian providing every resource imaginable, we need to look at things from the outside in. If we continue to cling to old beliefs it will prevent the libraries from moving forward.

A new project along with new ideas will help to establish a new healthy environment allowing us to move in a direction that better serves the college community. Today is the time to start looking at things in a new a way as we began the brainstorming process. As we work through the first phase we will want to start with a broad range of ideas and than began to narrow them down into specific tasks that people do on a regular basis.

As we work through the process we will be drawing and writing out various things on paper, a white board, and on a computer to record our thoughts. This will help us to think out loud and share our ideas with everyone.We we start the process by revisiting the persona’s of our users and defining the college libraries target audience. This will be a great time for us to talk about how we have helped a person accomplish something that they where trying to do, but could not do on their own.

During this brainstorming session we will be talking about the following items: people that use the libraries website, the environment they work in, and the tasks that they do on a regular basis. Throughout this session we will not be allowed to disagree or state that something does not happen.

What we will be doing

  1. Creating a list of
    1. people who use the libraries
    2. environments people work in
    3. tasks that need to be completed
  2. 10 to 12 Scenarios
  3. flush out 5 to 6 scenarios in depth

The start of the outcome

  • Users
    • Faculty
    • Undergraduate Students
    • Graduate Students – Music and Eduction
  • Environment – how and where people use the libraries website
    • Faculty Students – Office/Home etc.
    • Students – Dorm Room/Library etc.
  • Common Questions
    • Can you help my find a book?
  • Tasks
    • Tasks that came from INFLUX Interviews
      • Search Library Databases
      • Use Inter Library Loan
      • Search Library Catalog
      • Ask Librarians
      • Use Chat Reference
    • Other
      • Pay Fines
  • Scenarios

Part III Kick Off Meeting

Next we began talking about the things people do not do while they are using the internet. When we were talking about why we use the internet nobody mentioned that they used it to read, look images or the design of a website. After making this statement a few people started challenging this statement by saying that they do read. At this point in time Jenica stated that reading was not a persons first instinct and that nobody actually mentioned that they read when using the internet. The discussion got very lively again and there were still a few skeptics still in the room. I then asked everyone to take a look at the list of reasons we came up with about how we use the internet. Once everyone had a chance to look at the list again, I pointed out that reading or looking at images was not on the list.

Another common theme was that nobody mentioned that they looked at the design or images that appear on a website. When we take a moment to thing about the reasons why this occurs we can come up with many different reasons. It goes back to the simple principle that we are trying to get something accomplished or find a piece of information and therefore we ignore everything else that is not important to us at that particular moment in time. Everything else that exists on a web page just gets in our way and we ignore it unless we cannot find what we are looking for. One way to think about this process is that we are information foragers trying to get to what we need as quickly as possible. There is so much stuff that exists on the web do not have time read everything or look at each individual image. We just want to accomplish a particular task that we have as fast as possible and move on to the next item without looking backwards.

Next we moved on to briefly talking about three books that have influenced me in one way or another and how they are useful to the process of redesigning a new website. A few months ago, I had the chance to read Letting Go of the Words: Writing Web Content that Works by Janice (Ginny) Redish. The focus of the book is about writing for the web; However, Ms. Redish does a good job of discussing design principles and how its relationship to writing content that helps people in completing a task.

Picture of a grid with on horizontal column and three vertical columns

Simple Grid

We then began talking about the importance of keeping things simple because it helps support a persons goal in trying to complete a task or find the information they are looking for. This segment consistent of drawing two diagrams to represent this point. The first one was very complicated having several lines and images that had no consistency what so ever. The next diagram consisted of one horizontal box and three vertical boxes to represent simplicity. Simplicity works to your advantage when it comes to the web. The easier it is for people to do something that happier they are.

We than talked about the process of design itself and all of the different components. The outline web page lists all of these different elements. For the most part the items are pretty self explanatory; However, some explanation is warranted. The fist important step is to gather the requirements of the project and to understand your target audience. As stated in the first Kick Off Meeting post INFLUX is helping the college libraries with this process. The next step is the first brainstorming phase where we we list out the tasks that people need to complete along with several different scenarios. After coming up with several different items we will than take these items and narrow them down to three or four sceneries that represent the college community.

Based upon the information that we gather during the first brainstorming phase will help in creating a list of words that will be used for a card sort. A card sort is where you come up with a list of words that represent different possible elements on a web site. After coming up with a list of words you give it to a group of three to five people and ask them to put them into different categories. Once you have done this with two or three groups of people you can begin to create the organization of your website together that will aid people in the search for information that they need.

The last part of the kickoff meeting consisted of talking about designing and prototyping. This is probably one of the most easiest parts of the process to explain because you can use visual aids. Essentially this consisted of passing out sketches and wire frame models that, I have created for other projects. This also made it easy to talk about the iterative cycle of design where you can show someone a sketch and ask them a question to find something within a website. After showing people a variety of sketches and wire-frame models we briefly talked about what Information Architecture is all about and how it is related to the design process.

Part II Kick Off Meeting

Once we moved past discussing a few things it was time to start talking about the process that we will be using to create a new website. The discussion began with a brief discussion of my background from both an educational and professional standpoint. The process that we will be using to create a new website appears on the Outline web page. The outline was created based upon several things that include personal experience, my graduate work at Indiana University, and attending professional workshops.

Here is the outline for the discussion:

  1. Introduction
    1. My Background – HCI, Information Architecture, Course Work, Professional Workshops
  2. Why do you use the Internet?
    1. Summary:
      – Find Information
      – Accomplish a Task
    2. Did Not Say:
      – Read
      – Look at the Design
  3. Mention Books
    1. Letting Go of the Words:writing Web content that works
    2. Prioritizing Web Usability
    3. The Design of Everyday Things
  4. Keep it Simple
    1. Draw complicated diagram
    2. Draw simple diagram
  5. Iterative CycleDiagrahm of iterative cycle. Do Something, Test, Good, Not Repeat.
  6. Design is a Process
    1. Gather Requirements – INFLUX helped to do this process
      1. First Thing
        – Understanding of who we are?
        – Who are they?
      2. Field Study- Interview
        – Shadow
        – Identify the ‘low-hanging fruit’ – the most important stuff
    2. Brainstorm Phase One
    3. Brainstorm Phase Two
    4. Design & Prototype
      1. Sketches
      2. Wire Frame Models
      3. Build Prototype
    5. Usability Testing
  7. Other things we will be doing
    1. Card Sort
    2. Developing Information Architecture

After taking a moment to talk about my background we moved into the interactive part of the discussion in which people where asked “Why do you use the Internet?” This was a lively discussion in which everyone had the opportunity to mention a reason or two why they use the internet. Right after I asked this question it was followed up by a question that asked if we were talking about why are patrons use the internet or why we use the internet. The people in the room where reading to much into the question. They were simply asked “Why do you use the Internet?”. There was no reference made to patrons or anybody else.

Here are the reasons why the people who work at the SUNY Potsdam College Libraries use the Internet:

  • go to a website
  • find information
  • email
  • chat
  • shopping
  • communication
  • check the weather
  • play games
  • watch movies/tv
  • learn to do something
  • understanding
  • curiosity
  • on-line banking – bill Paying
  • relationships
  • share stuff

As you read through this list you probably find yourself using the internet to do at least a couple of these things. There may be things that you do that are not here; However, when you take a moment to think about them you will realize that they are very similar in nature to the items listed above. Once we created this list everyone was happy and content with the reasons why we use the Internet.. When we use the internet we typically use it to either find information or accomplish a very specific task. Everyone agreed with this statement and was content at the moment, but that all changed within a matter of a few seconds when we started to talk about the things that were not on the list.

To be continued….

Kick Off Meeting

On January 28th (Friday) we had a Kick Off Meeting to officially start the process of redesigning the college libraries website. The reason for the meeting was to allow everyone who was interested to have the opportunity to learn about my design philosophy and how, I approach things. The very simple answer is that design is a very iterative process where you do something, show it to someone to get feedback, and than repeat the process.

At the start of the meeting Jenica passed out a handout that had a list of the basic tasks that we will be doing over the course of the rest of the year. She also passed out pencils to everyone that said “WE ARE NOT OUR PATRONS” (yes every letter is capitalized on the pencil).

Picture of a pencil with the quote "We are not our patrons"

At the end of the document the following information was listed:

Meetings:

January 28, 2011: Project Kickoff
February 1, 2011: INFLUX deliverables discussion (this meeting was canceled and it will be rescheduled)
February 11, 2011: Brainstorming Meeting
March 10, 2011: Discuss results of Card Sort

(All meetings subject to change as project timeline is adjusted)

Follow our progress and process:

http://www.patrickrunfit.com/potsdamlibweb/

Homework for February 11, 2011 Brainstorming Meeting:

Roles and Environments
Choose a persona from INFLUX, and think about how and where and why that person encounters our site. Describe that environment, and the tasks they need to do. For example, a persona in an environment:

Wallace Stanfield is holding office hours, and while he waits for students, he is trying to find an article cited by a colleague in a recent paper, and also finish his syllabus for a 300-level history seminar.

What are his tasks?

We will all bring our persona’s, environments, and tasks together to brainstorm all the tasks that people use our site to accomplish for Patrick’s use in building the site to meet those needs.

And remember: we are not our patrons.

The next time that we get together as a group we will be talking about the environment where people work, the tasks they need to complete, and common scenarios that exist for the target audience. This is the reason behind the homework example (more information will be coming in a future post). After Jenica briefly discussed the handout there was some discussion that took place about things that were not related to the meeting. Once we got back on task we only had about 30 to 35 minutes left to talk about the process we will be using to create a new website. With the limited amount of time that was available there where a few things that, I just glossed over instead of going into detail.

To be continued….